For the big year of 2015, Greyers flew to Taipei to celebrate our excellent achievement in the past year. Our big party was hosted in one of the Top 100 restaurants in Asia – Osteria by Angie, which serves the best Italian food in Taipei. A great party comes with a great theme – Greyers put on masks and and went on the elegant and grand masquerade adventure. Filled with laughter, many games were played among the teams, departments and even against our […]
ONLINE, TV, PRINT, OUTDOOR THE CHALLENGE: HSBC has recently repositioned itself as a bank that supports human ambition. Our challenge was how to bring this new brand direction to life to the part of the bank that most often represents the cold, corporate side of banking: commercial banking. THE SOLUTION: Instead of using the typical ‘fake’ business stories with smiling businessmen or women shaking hands in commercial banking ads, we decided to use actual renowned business icons of Hong Kong […]
Kung Hei Fat Choi! Wish you all a happy and prosperous Chinese New Year of “Baaaaaaaaaaaa” (Sheep, goat or ram?). Last week we kick off the new year with an amazing CNY dinner full of wines and delicacies. In the banquet, our management revealed the destination of our company trip for 2015 (Want to know where? Just move your eyeballs downwards a bit). On top of giving big ‘Lai Si’ to the lucky ones, we also seized the opportunity to recognize the special ones […]
Five famous questions with Christopher Lee, Associate Creative Director 1. Do you have a nickname? ‘Hong Kong Kobe’. Unfortunately, I’m the only one who calls myself that… Everyone else calls me names I don’t think are appropriate to share. 2. If you were a professional boxer/wrestler/entertainer, what theme song would you walk out to? The ‘007 Movie Theme Music’. But, again, I’m the only one who thinks I have the same charm and sexiness as Bond. Chris Bond. I mean James… […]
A huge night for our Wellcome team at the recent Marketing Effectiveness Awards where we took home a total of FOUR shiny trophies for the year’s work. The team celebrated the record haul with an impromptu on-stage selfie with the client! Here’s the list of our winners: GOLD, Excellence in Advertising: ‘Like Always’, Wellcome GOLD, Excellence in TV Advertising: ‘Like Always’, Wellcome BRONZE, Excellence in Customer Engagement: ‘Wellcome Chinese New Year God of Fortune Customer Engagement’, Wellcome BRONZE, Excellence in Print […]
BRIEF The brief for this year’s agency staff party was to create the most interesting and engaging event of the year. To start this exciting project, we chose the perfect location with panoramic sea views – ToTT’s and Roof Terrace@The Excelsior. BARRIER Not all staff get dressed up for costume parties. BIG IDEA 制服制唔制 Dress?! To overcome our main barrier, each staff had to randomly pick a costume from our party hat, building in their future commitment. RESULTS Bitchy lawyers, sexy […]
We were recently delighted to win the Brand Consultancy of the Year (Bronze) at Marketing Magazine’s Agency of the Year Awards 2014. It’s our first time to have won this award, recognizing the quality of our strategic insight and creative power in ‘shifting’ brands to higher places. We were also the only 4As agency that won for this category! To make the night even sweeter, our UA Finance campaign won a shiny trophy as the Best TV Campaign of the Year!